rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing očima světových marketing manažerů
  title info:
    title: Marketing
  name:
    name part: Solomon, Michael R.
    name part: 1956-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Marshall, Greg W.
    role:
      role term: aut
  name:
    name part: Stuart, Elnora W.
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xr
    place:
      place term: Brno
    publisher: Computer Press
    date issued: c2006
    date issued: 2006
    edition: Vyd. 1.
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: [24], vi, 572 s. : il. (některé barev.), portréty, faksim. ; 30 cm
  target audience: adult
  note: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart ; [překlad Vladimír Paulíny]
  note: Přeloženo z angličtiny
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: marketing
  subject:
    topic: marketing
  classification: 658.8
  classification: (075)
  related item:
    title info:
      title: Marketing: real people, real choices
  related item:
    title info:
      title: Business books (Computer Press)
  identifier: 802511273X
  record info:
    record content source: BOA001
    record creation date: 061120
    record change date: 20190825235758.0
    record identifier: 29735
    language of cataloging:
      language term: cze