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| 020 | |a 9788024719030 |q (brož.) | ||
| 040 | |a OLA001 |b cze |d ZLD002 | ||
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
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| 100 | 1 | |a Ftorek, Jozef, |d 1973- |7 ola364281 |4 aut | |
| 245 | 1 | 0 | |a Public relations jako ovlivňování mínění : |b jak úspěšně ovlivňovat a nenechat se zmanipulovat / |c Jozef Ftorek |
| 260 | |a Praha : |b Grada, |c 2007 | ||
| 300 | |a 165 s. : |b il. ; |c 25 cm | ||
| 490 | 1 | |a Manažer | |
| 504 | |a Obsahuje bibliografie | ||
| 650 | 0 | 7 | |a public relations |7 ph115957 |2 czenas |
| 650 | 0 | 7 | |a veřejné mínění |7 ph116571 |2 czenas |
| 650 | 0 | 7 | |a masmédia |7 ph115233 |2 czenas |
| 650 | 0 | 7 | |a mediální komunikace |7 ph122737 |2 czenas |
| 650 | 0 | 7 | |a sociální komunikace |7 ph116206 |2 czenas |
| 650 | 0 | 7 | |a manipulace (psychologie) |7 ph122611 |2 czenas |
| 650 | 0 | 7 | |a propaganda |7 ph124645 |2 czenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 830 | 0 | |a Manažer | |
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| 928 | 9 | |a Grada Publishing | |
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