Contemporary direct marketing

• Main Authors: Spiller, Lisa, 1960- (Author), Baier, Martin (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J. : Pearson Education/ Prentice Hall, 2004
• Subjects: přímý marketing; přímý prodej
• ISBN: 0131017705
• Physical Description: xxi, 410 s.