Marketing communications : engagements, strategies and practice

• Main Author: Fill, Chris, 1953- (Author)
• Format: Book
• Language: English
• Published: Harlow : FT Prentice Hall/Financial Times, c2006
• Edition: 4th ed.
• Subjects: marketingová komunikace; communication in marketing; příručky; handbooks, manuals, etc
• ISBN: 0273687727
• Physical Description: xxxvii, 911 s. : il. ; 27 cm
• Item Description: Obsahuje bibliografické odkazy a rejstřík