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• Main Author: Jefkins, Frank William (Author)
• Other Authors: Yadin, Daniel L.
• Format: Book
• Language: English
• Published: Harlow ; New York : Financial Times Prentice Hall, 2000
• Edition: 4th ed. /
• Series: Frameworks
• Subjects: reklama a propagace
• ISBN: 0273634356
• Physical Description: xxi, 394 s. : il. ; 24 cm