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Bibliographic Details
Main Author Jefkins, Frank William (Author)
Other Authors Yadin, Daniel L.
Format Book
LanguageEnglish
Published Harlow ; New York : Financial Times Prentice Hall, 2000
Edition4th ed. /
SeriesFrameworks
Subjects
reklama a propagace
ISBN0273634356
Physical Descriptionxxi, 394 s. : il. ; 24 cm

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More Information
Bibliography:Obsahuje bibliografické odkazy (s. 368-369) a rejstřík
ISBN:0273634356
Physical Description:xxi, 394 s. : il. ; 24 cm

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