Successful marketing strategies for nonprofit organizations

• Main Author: McLeish, Barry, 1956- (Author)
• Format: Book
• Language: English
• Published: New York : J. Wiley, c1995
• Series: Nonprofit law, finance, and management series
• Subjects: marketing; neziskové organizace; nonprofit organizations
• ISBN: 0471105678; 0-471-10568-6; 978-0-471-10567-1
• Physical Description: xx, 294 s. : il. ; 24 cm