Strategic marketing for nonprofit organizations

• Main Authors: Andreasen, Alan R., 1934- (Author), Kotler, Philip, 1931- (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River : Prentice-Hall, c2003
• Edition: 6th ed.
• Subjects: MARKETING; neziskové organizace; strategický marketing
• ISBN: 013041977X
• Physical Description: vii, 536 s. : il.