Strategic marketing for educational institutions

• Main Authors: Kotler, Philip, 1931- (Author), Fox, Karen F. A., 1944- (Author)
• Format: Book
• Language: English
• Published: Englewood Cliffs, N.J : Prentice-Hall, c1995
• Edition: 2nd ed.
• Subjects: management školy; marketing školy; školství; školy
• ISBN: 0136689892
• Physical Description: xii, 484 s. : il. ; 24 cm