Strategic marketing for educational institutions

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Bibliographic Details
Main Authors Kotler, Philip, 1931- (Author), Fox, Karen F. A., 1944- (Author)
Format Book
LanguageEnglish
Published Englewood Cliffs, N.J : Prentice-Hall, c1995
Edition2nd ed.
Subjects
management školy
marketing školy
školství
školy
ISBN0136689892
Physical Descriptionxii, 484 s. : il. ; 24 cm

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Bibliography:Obsahuje bibliografii a index
ISBN:0136689892
Physical Description:xii, 484 s. : il. ; 24 cm

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