Social marketing

• Other Authors: Ewing, Michael T. (Editor)
• Format: Book
• Language: English
• Published: New York : Best Business Books, [2001]
• Subjects: marketing; sociální marketing; social marketing; sborníky; papers of several authors
• ISBN: 0789017164; 0-7890-1717-2
• Physical Description: xiii, 87 stran ; 23 cm
• Item Description: "Social marketing has been co-published simultaneously as Journal of nonprofit & public sector marketing, volume 9, number 4, 2001"--Titulní list