Slovník marketingu
Saved in:
Main Author: | |
---|---|
Other Authors: | , |
Format: | Book |
Language: | English Czech |
Published: |
Brno :
Computer Press,
2004
|
Edition: | Vyd. 1. |
Subjects: | |
ISBN: | 8025102289 |
Physical Description: | v, 378 s. |
LEADER | 02248cam a22004097a 4500 | ||
---|---|---|---|
001 | 26235 | ||
003 | CZ ZlUTB | ||
005 | 20190825235017.0 | ||
008 | 041207s2004 xr |||||r|||||||||||eng|d | ||
020 | |a 8025102289 | ||
040 | |a ZLD002 |b cze |c ZLD002 |d ZLD002 | ||
041 | 1 | |a eng |a cze | |
072 | 7 | |a 339 |x Obchod |2 Konspekt |9 4 | |
080 | |a (038) |2 MRF | ||
080 | |a 339.138 |2 MRF | ||
100 | 1 | |a Clemente, Mark N. |7 mzk2004258477 |4 aut | |
245 | 1 | 0 | |a Slovník marketingu / |c Mark N. Clemente ; [překlad Vilém Jungmann, Libuše Mohelská] |
250 | |a Vyd. 1. | ||
260 | |a Brno : |b Computer Press, |c 2004 | ||
300 | |a v, 378 s. | ||
500 | |a Přeloženo z angličtiny | ||
650 | 0 | 7 | |a marketing |7 ph115227 |2 czenas |
650 | 0 | 7 | |a terminologie |7 ph138997 |x marketing |2 czenas |
650 | 0 | 7 | |a public relations |7 ph115957 |2 czenas |
650 | 0 | 7 | |a management |7 ph115217 |2 czenas |
655 | 4 | |a slovníky výkladové | |
700 | 1 | |a Jungmann, Vilém |7 xx0031139 |4 trl | |
700 | 1 | |a Mohelská, Libuše, |d 1974- |7 xx0015245 |4 trl | |
910 | |a ZLD002 | ||
992 | |a BK |b SK |d 128 | ||
999 | |c 26235 |d 26235 | ||
952 | |0 0 |1 0 |4 0 |6 339138CLEMENTEMN |7 0 |8 BOOK |9 52209 |a UTBZL |b UTBZL |c 005 |d 2006-07-29 |o 339.138/CLEMENTE,M.N. |p 420010089166 |r 2019-08-25 |v 390.00 |w 2019-08-25 |x N:nákup - dotace KFMZ 2004 |x 20100831 |y 01 | ||
952 | |0 0 |1 0 |4 0 |6 339138CLEMENTEMN |7 0 |8 BOOK |9 52210 |a UTBZL |b UTBZL |c 006 |d 2006-07-29 |l 53 |m 4 |o 339.138/CLEMENTE,M.N. |p 420010089167 |r 2025-01-08 |s 2024-12-10 |v 390.00 |w 2019-08-25 |x N:nákup - dotace KFMZ 2004 |x 20100831 |y 04 | ||
952 | |0 0 |1 0 |2 udc |4 0 |6 339138CLEMENTEMN |7 0 |8 BOOK |9 52211 |a UTBZL |b UTBZL |c 006 |d 2007-11-09 |l 49 |m 7 |o 339.138/CLEMENTE,M.N. |p 420010112194 |r 2024-01-25 |s 2023-11-29 |v 390.00 |w 2019-08-25 |x N:nákup |y 04 | ||
952 | |0 0 |1 0 |4 0 |6 339138CLEMENTEMN |7 0 |8 BOOK |9 52212 |a UTBZL |b UTBZL |c 006 |d 2007-11-09 |l 47 |m 10 |o 339.138/CLEMENTE,M.N. |p 420010112195 |q 2025-02-03 |r 2024-11-23 |s 2024-11-23 |v 390.00 |w 2019-08-25 |x N:nákup |y 04 | ||
952 | |0 0 |1 2 |4 0 |6 339138CLEMENTEMN |7 0 |8 BOOK |9 52213 |a UTBZL |b UTBZL |c 034 |d 2006-07-29 |l 1 |o 339.138/CLEMENTE,M.N. |p 420010088834 |r 2019-08-25 |v 390.00 |w 2019-08-25 |x N:nákup |x 20100920 |y 09 | ||
952 | |0 0 |1 0 |4 0 |6 339138CLEMENTEMN |7 0 |8 BOOK |9 52214 |a UTBZL |b UTBZL |c 034 |d 2006-07-29 |o 339.138/CLEMENTE,M.N. |p 420010096265 |r 2019-08-25 |v 390.00 |w 2019-08-25 |x N:nákup |x 20100920 |y 09 |