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|x Management. Řízení
|2 Konspekt
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080 |
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|a 005.21
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|a 659.1
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|a Schmetterer, Bob
|7 xx0040178
|4 aut
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245 |
1 |
0 |
|a Skok do budoucnosti :
|b creative business ideas zdrojem tvůrčích podnikatelských strategií /
|c Bob Schmetterer ; [z anglického originálu ... přeložila Hana Škapová]
|
250 |
|
|
|a Vyd. 1.
|
260 |
|
|
|a Praha :
|b Management Press,
|c 2004
|
300 |
|
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|a 239 s. :
|b il. ;
|c 25 cm
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504 |
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|a Obsahuje bibliografii a rejstřík
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650 |
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|a propagace
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650 |
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|a případové studie
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650 |
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|a reklama
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650 |
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7 |
|a strategický management
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650 |
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|a strategický marketing
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|a Škapová, Hana
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