Shakespeare, Einstein, and the bottom line : the marketing of higher education

• Main Author: Kirp, David L., 1944- (Author)
• Format: Book
• Language: English
• Published: Cambridge, Mass : Harvard University Press, c2003
• Subjects: vysoké školy > Spojené státy americké; marketing; management školy; universities and colleges > United States; school management; případové studie; case studies
• ISBN: 0674016343
• Physical Description: vi, 328 s. ; 24 cm