Shakespeare, Einstein, and the bottom line : the marketing of higher education

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Bibliographic Details
Main Author Kirp, David L., 1944- (Author)
Format Book
LanguageEnglish
Published Cambridge, Mass : Harvard University Press, c2003
Subjects
vysoké školy > Spojené státy americké
marketing
management školy
universities and colleges > United States
school management
případové studie
case studies
ISBN0674016343
Physical Descriptionvi, 328 s. ; 24 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0674016343
Physical Description:vi, 328 s. ; 24 cm

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