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|a Mentzer, John T.,
|d 1951-
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|a Sales forecasting management :
|b a demand management approach /
|c John T. Mentzer, Mark A. Moon
|
| 250 |
|
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|a 2nd ed.
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| 260 |
|
|
|a Thousand Oaks, Calif :
|b Sage Publications,
|c c2005
|
| 300 |
|
|
|a xv, 347 s. :
|b il. ;
|c 23 cm
|
| 500 |
|
|
|a Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy a rejstřík
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|a management prodeje
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|2 czenas
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|a marketingový výzkum
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|a Moon, Mark A.,
|d 1955-
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