Sales forecasting management : a demand management approach

• Main Authors: Mentzer, John T., 1951- (Author), Moon, Mark A., 1955- (Author)
• Format: Book
• Language: English
• Published: Thousand Oaks, Calif : Sage Publications, c2005
• Edition: 2nd ed.
• Subjects: management prodeje; marketingový výzkum; PRODEJ
• ISBN: 1412905710
• Physical Description: xv, 347 s. : il. ; 23 cm
• Item Description: Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems