Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

• Other Authors: Balmer, John M. T. (220), Greyser, Stephen A. (220)
• Format: Book
• Language: English
• Published: London : Routledge, 2003
• Subjects: identita organizace; image organizace; kultura organizace
• ISBN: 0415284201
• Physical Description: xviii, 365 s. : il. ; 25 cm