Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

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Bibliographic Details
Other Authors Balmer, John M. T. (220), Greyser, Stephen A. (220)
Format Book
LanguageEnglish
Published London : Routledge, 2003
Subjects
identita organizace
image organizace
kultura organizace
ISBN0415284201
Physical Descriptionxviii, 365 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografii a index
ISBN:0415284201
Physical Description:xviii, 365 s. : il. ; 25 cm

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