Reputation : realizing value from the corporate image

• Main Author: Fombrun, Charles J. (Author)
• Format: Book
• Language: English
• Published: Boston, Mass : Harvard Business School Press, c1996
• Subjects: identita organizace; image organizace; kultura organizace
• ISBN: 0875846335; 978-0-87584-633-0
• Physical Description: x, 441 s. : il. ; 25 cm