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|a Kotler, Philip,
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|a Principles of marketing /
|c Philip Kotler, Gary Armstrong
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| 250 |
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|a 11th ed.
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| 260 |
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|a Upper Saddle River, NJ :
|b Pearson Prentice Hall,
|c 2005
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| 300 |
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|a 651 s. ;
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|a Obsahuje bibliografii a index
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