Principles of marketing

• Main Authors: Kotler, Philip, 1931- (Author), Armstrong, Gary (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, NJ : Pearson Prentice Hall, 2005
• Edition: 11th ed.
• Subjects: MARKETING
• ISBN: 0131469185
• Physical Description: 651 s. ; 30 cm