Description: Aktivity podpory prodeje

Aktivity podpory prodeje - Consumer Promotion

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Bibliographic Details
Main Authors:	Randáčková, Lenka (Dissertant), Randáček, Miroslav (Dissertant)
Other Authors:	Pavlů, Dušan, 1948- (Thesis advisor)
Format:	Manuscript
Language:	Czech
Published:	2003
Subjects:	Ford (automobily) event marketing marketingová komunikace podpora prodeje reklama bakalářská práce
Physical Description:	78 l.