Aktivity podpory prodeje - Consumer Promotion

• Main Authors: Randáčková, Lenka (Dissertant), Randáček, Miroslav (Dissertant)
• Other Authors: Pavlů, Dušan, 1948- (Thesis advisor)
• Format: Manuscript Book
• Language: Czech
• Published: 2003
• Subjects: Ford (automobily); event marketing; marketingová komunikace; podpora prodeje; reklama; bakalářská práce
• Physical Description: 78 l.