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LEADER |
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25042 |
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CZ ZlUTB |
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20220107072453.0 |
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961112s1996 xr |||||r|||||||||||cze|d |
999 |
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020 |
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|a 8085943255
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|a ZLD002
|b cze
|
041 |
1 |
|
|a cze
|h eng
|
072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
080 |
|
|
|a 659.1
|2 MRF
|
080 |
|
|
|a (035)
|2 MRF
|
080 |
|
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|a (048.8)
|2 MRF
|
100 |
1 |
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|a Ogilvy, David,
|d 1911-1999
|7 xx0025001
|4 aut
|
245 |
1 |
0 |
|a Ogilvy o reklamě /
|c David Ogilvy
|
250 |
|
|
|a 1. vyd.
|
260 |
|
|
|a Praha :
|b Management Press,
|c 1996
|
300 |
|
|
|a 222 s.
|
650 |
0 |
7 |
|a reklama a propagace
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|2 czenas
|
650 |
0 |
7 |
|a reklamní agentury
|7 ph125093
|2 czenas
|
650 |
0 |
7 |
|a reklamní média
|7 ph125094
|2 czenas
|
655 |
|
7 |
|a studie
|7 fd133597
|2 czenas
|
655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
765 |
0 |
|
|t Ogilvy on advertising
|
910 |
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|
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|
942 |
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|2 udc
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992 |
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952 |
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