Moderní marketing

• Main Author: Smith, Paul, 1956- (Author)
• Format: Book
• Language: Czech
• Published: Praha : Computer Press, 2000
• Edition: 1. vyd.
• Series: Praxe manažera (Computer Press); Business books (Computer Press)
• Subjects: marketingová komunikace; communication in marketing; monografie; monographs
• ISBN: 8072262521
• Physical Description: xxxiv, 518 s. : il. ; 23 cm
• Item Description: Přeloženo z angličtiny