rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketingové komunikace a výzkum
  title info:
    title: Marketing communication and research
  name:
    name part: Pavlů, Dušan
    name part: 1976-
    role:
      role term: edt
  type of resource: text
  genre: sborníky
  genre: miscellanea
  origin info:
    place:
      place term: xr
    place:
      place term: Zlín
    publisher: Univerzita Tomáše Bati, Fakulta multimediálních komunikací
    date issued: 2006
    issuance: monographic
  language:
    language term: cze
  language:
    language term: slo
  language:
    language term: eng
  physical description:
    extent: 198 s. : il. ; 23 cm
  target audience: adult
  note: Dušan Pavlů a kol
  note: Souběžný název z obálky
  note: Obsahuje bibliografie a bibliografické odkazy
  note: Částečný anglický a slovenský text a anglická resumé
  subject:
    topic: marketingová komunikace
  subject:
    topic: marketingový výzkum
  subject:
    topic: reklama a propagace
  subject:
    topic: communication in marketing
  subject:
    topic: marketing research
  subject:
    topic: advertising
  classification: 658.8:316.77
  classification: 658.8:005.52
  classification: 659.1
  classification: (082)
  related item:
    title info:
      title: Malá edice FMK
  identifier: 8073183838
  record info:
    record content source: ZLD002
    record creation date: 060518
    record change date: 20190825234645.0
    record identifier: 24279
    language of cataloging:
      language term: cze