Marketing research

• Main Author: Chisnall, Peter Michael, 1925- (Author)
• Format: Book
• Language: English
• Published: Maidenhead, Berkshire : McGraw-Hill, 2001
• Edition: 6th ed.
• Subjects: MARKETING; marketingový výzkum
• ISBN: 0077097513
• Physical Description: xv, 475 s. : il.
• Item Description: Obsahuje rejstřík