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|a McDonald, Malcolm
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|a Marketing plans :
|b how to prepare them, how to use them /
|c Malcolm McDonald
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|a 5th ed.
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|a Amsterdam :
|b Elsevier,
|c 2002
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| 300 |
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|a xix, 630 s. :
|b il. ;
|c 25 cm
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|a Obsahuje rejstřík
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|a MARKETING
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|a plánování
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