Marketing plans : how to prepare them, how to use them

• Main Author: McDonald, Malcolm (Author)
• Format: Book
• Language: English
• Published: Amsterdam : Elsevier, 2002
• Edition: 5th ed.
• Subjects: MARKETING; plánování; strategický marketing
• ISBN: 0750656255
• Physical Description: xix, 630 s. : il. ; 25 cm
• Item Description: Obsahuje rejstřík