Marketing across cultures

• Main Authors: Usunier, Jean-Claude, 1929-2005 (Author), Lee, Julie Anne (Author)
• Format: Book
• Language: English
• Published: New York : Financial Times Prentice Hall, 2005
• Edition: 4th ed.
• Subjects: mezinárodní marketing > sociální aspekty; interkulturní komunikace; export marketing > social aspects; intercultural communication; učebnice; textbooks
• ISBN: 0273685295
• Physical Description: 573 s. : il. ; 25 cm