Marketing across cultures

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Bibliographic Details
Main Authors Usunier, Jean-Claude, 1929-2005 (Author), Lee, Julie Anne (Author)
Format Book
LanguageEnglish
Published New York : Financial Times Prentice Hall, 2005
Edition4th ed.
Subjects
mezinárodní marketing > sociální aspekty
interkulturní komunikace
export marketing > social aspects
intercultural communication
učebnice
textbooks
ISBN0273685295
Physical Description573 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0273685295
Physical Description:573 s. : il. ; 25 cm

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