Marketing : an introduction

• Main Authors: Armstrong, Gary (Author), Kotler, Philip, 1931- (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, NJ : Pearson/Prentice Hall, c2005
• Edition: 7th ed.
• Subjects: marketing; učebnice; textbooks
• ISBN: 0131424106
• Physical Description: 1 sv. (různé stránkování) : il. ; 28 cm
• Item Description: terminologický slovník