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| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 080 | |a (035) |2 v | ||
| 080 | |a 659.131.2 |2 v | ||
| 100 | 1 | |a Křížek, Zdeněk, |d 1952- |7 jk01070195 |4 aut | |
| 245 | 1 | 0 | |a Jak psát reklamní text / |c Zdeněk Křížek, Ivan Crha |
| 250 | |a 2., výrazně rozš. a přeprac. vyd. | ||
| 260 | |a Praha : |b Grada, |c 2003 | ||
| 300 | |a 190 s. ; |c 23 cm | ||
| 490 | 1 | |a Manažer | |
| 504 | |a Obsahuje bibliografii | ||
| 650 | 0 | 4 | |a reklama |
| 650 | 0 | 4 | |a reklamní text |
| 700 | 1 | |a Crha, Ivan |7 ola2002113082 |4 aut | |
| 830 | 0 | |a Manažer | |
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