International marketing strategy : analysis, development and implementation

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Bibliographic Details
Main Authors Doole, Isobel (Author), Lowe, Robin, 1945- (Author)
Format Book
LanguageEnglish
Published Australia : Thomson, 2004
Edition4th ed.
Subjects
MARKETING
mezinárodní marketing
strategie
ISBN1844800253
Physical Descriptionxxi, 445 s. : il. ; 28 cm

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Bibliography:Obsahuje bibliografii a index
ISBN:1844800253
Physical Description:xxi, 445 s. : il. ; 28 cm

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