Description: International marketing strategy :

International marketing strategy : analysis, development and implementation

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Bibliographic Details
Main Authors:	Doole, Isobel (Author), Lowe, Robin, 1945- (Author)
Format:	Book
Language:	English
Published:	Australia : Thomson, 2004
Edition:	4th ed.
Subjects:	MARKETING mezinárodní marketing strategie
ISBN:	1844800253
Physical Description:	xxi, 445 s. : il. ; 28 cm

Description
Bibliography:	Obsahuje bibliografii a index
ISBN:	1844800253