International marketing : strategy planning, market entry & implementation

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Bibliographic Details
Main Authors Bennett, Roger, 1948 duben 10.- (Author), Blythe, Jim (Author)
Format Book
LanguageEnglish
Published London : Kogan Page, 2002
Edition3rd ed.
Subjects
mezinárodní marketing
ISBN0749438088
Physical Descriptionv, 362 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0749438088
Physical Description:v, 362 s. : il. ; 25 cm

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