International marketing : strategy planning, market entry & implementation

• Main Authors: Bennett, Roger, 1948 duben 10.- (Author), Blythe, Jim (Author)
• Format: Book
• Language: English
• Published: London : Kogan Page, 2002
• Edition: 3rd ed.
• Subjects: mezinárodní marketing
• ISBN: 0749438088
• Physical Description: v, 362 s. : il. ; 25 cm