International business case studies for the multicultural marketplace

• Other Authors: Braaten, David O. (Editor), Moran, Robert T., 1938- (Editor), Walsh, John Edward, 1927- (Editor)
• Format: Book
• Language: English
• Published: Houston : Gulf Pub. Co, c1994
• Series: The Managing cultural differences series
• Subjects: mezinárodní obchod; multikulturalismus; případové studie
• ISBN: 088415193X
• Physical Description: xiv, 416 s. : il. ; 23 cm