Integrated marketing communications : a primer

• Main Authors: Kitchen, Philip J., 1953- (Author), Pelsmacker, Patrick de, 1957- (Author)
• Format: Book
• Language: English
• Published: New York, NY : Routledge, 2004
• Subjects: MARKETING; marketingová komunikace
• ISBN: 0415314208; 0415314216
• Physical Description: 193 s. : il. ; 25 cm