Integrated marketing communications : a primer

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Bibliographic Details
Main Authors Kitchen, Philip J., 1953- (Author), Pelsmacker, Patrick de, 1957- (Author)
Format Book
LanguageEnglish
Published New York, NY : Routledge, 2004
Subjects
MARKETING
marketingová komunikace
ISBN0415314208
0415314216
Physical Description193 s. : il. ; 25 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:0415314208
0415314216
Physical Description:193 s. : il. ; 25 cm

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