rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Inovativní marketing
    sub title: jak kreativním myšlením vítězit u zákazníků
  name:
    name part: Kotler, Philip
    name part: 1931-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Trías de Bes Mingot, Fernando
    name part: 1967-
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks
  origin info:
    place:
      place term: xr
    place:
      place term: Praha
    publisher: Grada
    date issued: 2005
    edition: 1. vyd.
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 199 s. : il. ; 25 cm
  target audience: specialized
  note: Philip Kotler & Fernando Trias de Bes ; [překlad Hana Machková, Jiří Adamík, Josef Malý]
  note: Přeloženo z angličtiny
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: marketing inovací
  subject:
    topic: marketingový management
  subject:
    topic: inovace
  subject:
    topic: tvůrčí myšlení
  subject:
    topic: innovation marketing
  subject:
    topic: marketing management
  subject:
    topic: innovations
  subject:
    topic: creative thinking
  classification: 658.8:658.624
  classification: 658.8:005
  classification: 330.341.1
  classification: 159.954/.955
  classification: (035)
  related item:
    title info:
      title: Lateral marketing - new techniques for finding breaktrough ideas
  identifier: 802470921X
  record info:
    record content source: ZLD002
    record creation date: 050110
    record change date: 20190825234459.0
    record identifier: 23348
    language of cataloging:
      language term: cze