Description: Handbook of cross-cultural marketing

Handbook of cross-cultural marketing

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Bibliographic Details
Main Author:	Herbig, Paul A. (Author)
Format:	Book
Language:	English
Published:	Binghamton, NY : International Business Press, c1998
Subjects:	MARKETING mezinárodní marketing multikulturalismus
ISBN:	0789001543
Physical Description:	xvi, 375 s. ; 22 cm

Description
Bibliography:	Obsahuje bibliografii a index
ISBN:	0789001543