Handbook of cross-cultural marketing

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Bibliographic Details
Main Author Herbig, Paul A. (Author)
Format Book
LanguageEnglish
Published Binghamton, NY : International Business Press, c1998
Subjects
MARKETING
mezinárodní marketing
multikulturalismus
ISBN0789001543
Physical Descriptionxvi, 375 s. ; 22 cm

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More Information
Bibliography:Obsahuje bibliografii a index
ISBN:0789001543
Physical Description:xvi, 375 s. ; 22 cm

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