Global marketing

• Main Authors: Keegan, Warren J., 1936-2014 (Author), Green, Mark C. (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, NJ : Pearson Prentice Hall, c2005
• Edition: 4th ed.
• Subjects: marketing; mezinárodní marketing; export marketing
• ISBN: 0131968548
• Physical Description: xx, 636 s. : il.
• Item Description: Obsahuje výkladový slovník a rejstřík