Direct and interactive marketing : new techniques for fundraising success

• Other Authors: Sarges, Werner, 1941- (Editor)
• Format: Book
• Language: English
• Published: New York : Wiley, c2002
• Series: New directions for philanthropic fundraising
• Subjects: fundraising; MARKETING; přímý marketing
• ISBN: 0787958328
• Physical Description: 98 s.
• Item Description: Obsahuje rejstřík