Digital marketing strategy : text and cases

• Main Author: Urban, Glen L., 1940- (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, N.J : Pearson Prentice Hall, c2004
• Subjects: elektronický obchod; internetový marketing; marketingový management
• ISBN: 0131831771
• Physical Description: xvii, 195 s. : il. ; 25 cm