Demand management best practices : process, principles, and collaboration

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Bibliographic Details
Main Authors Crum, Colleen, 1953- (Author), Palmatier, George E. (Author)
Format Book
LanguageEnglish
Published Boca Raton, Fla : J. Ross Publishing, 2003
SeriesIntegrated business management series
Subjects
ISBN1932159010
Physical Descriptionxv, 239 s. : il. ; 24 cm

Cover

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500 |a What is demand management -- Is demand management worth the effort? -- Principles of demand planning -- Principles of communicating demand -- Principles of influencing demand -- Managing and prioritizing demand -- Multiple views of demand -- The human quotient -- Planning strategies for managing uncertainty -- Performance measurements -- Role of technology -- Demand collaboration -- Demand consensus and integration 
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