rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Customer relationship management
    sub title: integrating marketing strategy and information technology
  name:
    name part: Zikmund, William G.
    name part: 1943-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: McLeod, Raymond
    name part: 1932-
    role:
      role term: aut
  name:
    name part: Gilbert, Faye W.
    role:
      role term: aut
  type of resource: text
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xxu
    date issued: 2003
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xix, 179 stran : ilustrace, 24 cm
  target audience: adult
  note: William G. Zikmund, Raymond McLeod, Faye W. Gilbert
  note: Obsahuje bibliografie a rejstřík
  subject:
    topic: řízení vztahů se zákazníky
  subject:
    topic: strategický marketing
  subject:
    topic: podnikové informační systémy
  subject:
    topic: customer relationship management
  subject:
    topic: strategic marketing
  subject:
    topic: management information systems
  classification: 005.346
  classification: 658.8:005.21
  classification: [007+004]:658
  classification: (075)
  identifier: 0471271373
  record info:
    record content source: ZLD002
    record creation date: 050614
    record change date: 20190825234215.0
    record identifier: 21820
    language of cataloging:
      language term: cze