Business to business marketing : analysis & practice in a dynamic environment

• Main Authors: Vitale, Robert P. (Author), Giglierano, Joseph J. (Author)
• Format: Book
• Language: English
• Published: Mason, Ohio : South-Western, c2002
• Subjects: průmyslový marketing
• ISBN: 0324072961
• Physical Description: xxiii, 534 s. : il. ; 26 cm