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|a Dwyer, F. Robert
|4 aut
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|a Business marketing :
|b connecting strategy, relationships and learning /
|c F. Robert Dwyer, John F. Tanner
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| 250 |
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|a 2nd ed.
|
| 260 |
|
|
|a Boston :
|b McGraw-Hill/Irwin,
|c c2002
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| 300 |
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|a xxix, 705 s. :
|b il.
|
| 490 |
1 |
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|a McGraw-Hill/Irwin series in marketing
|
| 504 |
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|a Obsahuje bibliografii a rejstřík
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| 650 |
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4 |
|a MARKETING
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| 700 |
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|a Tanner, John F.
|4 aut
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| 830 |
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|a McGraw-Hill/Irwin series in marketing
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