Business marketing : connecting strategy, relationships and learning

• Main Authors: Dwyer, F. Robert (Author), Tanner, John F. (Author)
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill/Irwin, c2002
• Edition: 2nd ed.
• Series: McGraw-Hill/Irwin series in marketing
• Subjects: MARKETING
• ISBN: 0072410639
• Physical Description: xxix, 705 s. : il.