Description: Business-to-business marketing management :

Business-to-business marketing management : a global perspective

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Bibliographic Details
Main Authors:	Blythe, Jim (Author), Zimmerman, Alan S., 1942- (Author)
Format:	Book
Language:	English
Published:	London : Thomson Learning, c2005
Edition:	1st ed.
Subjects:	průmyslový marketing management marketing
ISBN:	1844800016
Physical Description:	xviii, 403 s. : il. ; 28 cm

Description
Bibliography:	Obsahuje bibliografii a index
ISBN:	1844800016