Business-to-business marketing management : a global perspective

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Bibliographic Details
Main Authors Blythe, Jim (Author), Zimmerman, Alan S., 1942- (Author)
Format Book
LanguageEnglish
Published London : Thomson Learning, c2005
Edition1st ed.
Subjects
průmyslový marketing
management
marketing
ISBN1844800016
Physical Descriptionxviii, 403 s. : il. ; 28 cm

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Bibliography:Obsahuje bibliografii a index
ISBN:1844800016
Physical Description:xviii, 403 s. : il. ; 28 cm

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