rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: art of cause marketing
    sub title: how to use advertising to change personal behavior and public policy
  name:
    name part: Earle, Richard
    name part: 1932-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  origin info:
    place:
      place term: xxu
    place:
      place term: New York
    publisher: McGraw-Hill
    date issued: c2000
    date issued: 2000
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: xiv, 322 s. : il. ; 23 cm
  note: Richard Earle
  note: Obsahuje bibliografii (s. 305) a rejstřík
  subject:
    topic: cause-related marketing
  subject:
    topic: kampaň reklamní
  subject:
    topic: masmédia
  subject:
    topic: neziskové organizace
  subject:
    topic: protidrogové programy
  subject:
    topic: protikuřácké programy
  subject:
    topic: psychologické aspekty
  subject:
    topic: reklama
  subject:
    topic: rozhlasová reklama
  subject:
    topic: sociální marketing
  subject:
    topic: televizní reklama
  classification: 658.9
  identifier: 0071387021
  record info:
    record content source: CaSRL
    record creation date: 060206
    record change date: 20190825234117.0
    record identifier: 21236
    language of cataloging:
      language term: cze