Applications in basic marketing : clippings from the popular business press

• Main Authors: Perreault, William D. (Author), McCarthy, E. Jerome 1928- (Author)
• Format: Book
• Language: English
• Published: Boston : McGraw-Hill/Irwin, c2005
• Edition: 2004-2005 ed.
• Subjects: EKONOMIKA; MARKETING; ročenky
• ISBN: 0072864702
• Physical Description: vii, 214 s. : il.
• Item Description: Obsahuje články z odborných časopisů