Another one bites the grass : making sense of international advertising

• Main Author: Anholt, Simon (Author)
• Format: Book
• Language: English
• Published: New York ; Chichester ; Weinheim ; Brisbane ; Singapore ; Toronto : John Wiley & Sons, Inc., [2000]
• Series: Adweek book
• Subjects: reklama a propagace; mezinárodní obchod; interkulturní marketing; advertising; international trade; intercultural marketing; příručky; handbooks and manuals
• ISBN: 0471354880
• Physical Description: x, 325 stran : ilustrace ; 24 cm