Another one bites the grass : making sense of international advertising

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Bibliographic Details
Main Author Anholt, Simon (Author)
Format Book
LanguageEnglish
Published New York ; Chichester ; Weinheim ; Brisbane ; Singapore ; Toronto : John Wiley & Sons, Inc., [2000]
SeriesAdweek book
Subjects
reklama a propagace
mezinárodní obchod
interkulturní marketing
advertising
international trade
intercultural marketing
příručky
handbooks and manuals
ISBN0471354880
Physical Descriptionx, 325 stran : ilustrace ; 24 cm

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Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:0471354880
Physical Description:x, 325 stran : ilustrace ; 24 cm

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