|
|
|
|
| LEADER |
00000cam a22000007a 4500 |
| 001 |
20956 |
| 003 |
CZ-ZlUTB |
| 005 |
20190825234050.0 |
| 007 |
ta |
| 008 |
060104s2000 xxka r 000 0 eng d |
| 020 |
|
|
|a 1841500372
|q (váz.)
|
| 040 |
|
|
|a UKM
|b cze
|c UKM
|d ZLD002
|
| 043 |
|
|
|a e------
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.1
|2 MRF
|
| 080 |
|
|
|a 159.98:659.1
|2 MRF
|
| 080 |
|
|
|a (4)
|2 MRF
|
| 080 |
|
|
|a (062.534)
|2 MRF
|
| 245 |
0 |
0 |
|a Advertising and identity in Europe :
|b the I of the beholder /
|c edited by Jackie Cannon, Patricia Anne Odber de Baubeta, Robin Warner
|
| 260 |
|
|
|a Bristol :
|b Intellect,
|c 2000
|
| 300 |
|
|
|a v, 138 s. :
|b il. ;
|c 24 cm
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|z Evropa
|2 czenas
|
| 650 |
0 |
7 |
|a psychologie reklamy
|7 ph158335
|2 czenas
|
| 650 |
0 |
9 |
|a advertising
|z Europe
|2 eczenas
|
| 650 |
0 |
9 |
|a psychology of advertising
|2 eczenas
|
| 655 |
|
7 |
|a sborníky konferencí
|7 fd133333
|2 czenas
|
| 655 |
|
9 |
|a proceedings of conferences
|2 eczenas
|
| 700 |
1 |
|
|a Cannon, Jackie
|4 edt
|
| 700 |
1 |
|
|a Baubeta, Patricia Anne Odber de,
|d 1953-
|4 edt
|
| 700 |
1 |
|
|a Warner, Ian Robin,
|d 1940-
|4 edt
|
| 910 |
|
|
|a ZLD002
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659CANNONJ
|7 0
|8 BOOK
|9 36362
|a UTBZL
|b UTBZL
|c 005
|d 2006-07-29
|l 0
|o 659/CANNON,J.
|p 420010096642
|r 2019-08-25 00:00:00
|v 1164.00
|w 2019-08-25
|x N:nákup | 20100831
|y 01
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659CANNONJ
|7 0
|8 BOOK
|9 36363
|a UTBZL
|b UTBZL
|c 006
|d 2006-07-29
|l 8
|o 659/CANNON,J.
|p 420010098293
|r 2019-08-25 00:00:00
|v 1164.00
|w 2019-08-25
|x N:nákup - převod Světlík na Bobák R. FAME, FMK pro dok.;
|y 04
|
| 992 |
|
|
|a BK
|b SK
|d 8
|
| 999 |
|
|
|c 20956
|d 20956
|
