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Výrobek a jeho úspěch na trhu...
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Výrobek a jeho úspěch na trhu
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Bibliographic Details
Main Authors
Tomek, Gustav, 1935-2017
(Author)
,
Vávrová, Věra, 1955-
(Author)
Format
Book
Language
Czech
Published
Praha :
Grada,
2001
Edition
1. vyd.
Series
Manažer
Subjects
výrobky
strategický management
výrobní management
marketing
commercial products
strategic planning
production management
studie
studies
ISBN
8024700530
Physical Description
352 s. : il. ; 24 cm
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Bibliography:
Obsahuje bibliografii a rejstřík
ISBN:
8024700530
Physical Description:
352 s. : il. ; 24 cm
Cite this
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