rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Vliv marketingové strategie na konkurenceschopnost podniku Zlínpack, s.r.o
  name:
    name part: Pakostová, Marcela
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Kubík, Josef
    role:
      role term: ths
  name:
    name part: Univerzita Tomáše Bati ve Zlíně
    name part: Fakulta managementu a ekonomiky.
    name part: Ústav managementu
    role:
      role term: dgg
  type of resource: text
  genre: bakalářská práce
  origin info:
    place:
      place term: xr
    place:
      place term: Zlín
    date issued: 2002
    issuance: monographic
  language:
    language term: cze
  physical description:
    form: print
    form: rukopis
    extent: 60 listů, ii příl.
  note: Marcela Pakostová, vedoucí práce: Josef Kubík
  subject:
    topic: konkurence
  subject:
    topic: konkurenceschopnost
  subject:
    topic: MARKETING
  subject:
    topic: mlékařství
  subject:
    topic: obaly
  subject:
    topic: strategický management
  subject:
    topic: výrobci
  classification: 339.137
  classification: 339.138
  classification: 339.187
  classification: 621.798
  classification: 637.1
  classification: 659
  record info:
    record content source: ZLD002
    record creation date: 020725
    record change date: 20240830154345.0
    record identifier: 18868
    language of cataloging:
      language term: cze