Staff View: Applications in basic marketing :

Applications in basic marketing : clippings from the popular business press

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Bibliographic Details
Main Authors:	McCarthy, E. Jerome 1928- (Author), Perreault, William D. (Author)
Format:	Book
Language:	English
Published:	Homewood : Irwin, 1993
Edition:	3rd ed.
Subjects:	MARKETING Obchod obchodní tisk
ISBN:	0256139423
Physical Description:	237 s.


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